Privacy Policy

HelpFit s.r.o., the operator of the All for Fighters online store, takes the protection of your personal data seriously. This Privacy Policy explains what personal data we process, why we process it, who may receive it, and what rights you have.

1. Who is responsible for your personal data?

Data controller: HelpFit s.r.o.
Registered office: Nová 21, 974 04 Banská Bystrica, Slovakia
Company ID: 48 105 805
Commercial Register: District Court Banská Bystrica, Section Sro, File No. 27927/S
Email: eshop@allforfighters.eu
Phone: +421 918 107 584
Website: www.allforfighters.eu

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2. What personal data do we process and why?

Orders, payments and delivery

When you place an order, we process information such as your first and last name, billing and delivery addresses, email address, phone number, details of the products ordered, payment details and delivery information. If you order as a business, we may also process your business identification and billing information.

Purpose: to process your order, receive payment, deliver your goods and communicate about your order.
Legal basis: performance of a contract or steps taken at your request before entering into a contract – Article 6(1)(b) GDPR.

We need the information required to process your order in order to enter into and perform the sales contract. Without it, we may be unable to fulfil your order.

Accounting and legal obligations

We process information contained in accounting and tax documents, together with other necessary information, to comply with applicable laws, including accounting, tax and consumer protection obligations.

Legal basis: compliance with a legal obligation – Article 6(1)(c) GDPR.

Complaints, returns and customer support

When handling product complaints, returns and order-related enquiries, we process your contact and identification details, order information, correspondence and any supporting documents you provide.

Legal basis: performance of a contract, compliance with legal obligations and, where appropriate, our legitimate interest in establishing, exercising or defending legal claims – Article 6(1)(b), (c) and (f) GDPR.

Contact requests and pre-sale enquiries

If you contact us by email or through a contact form, we process the details you provide, which may include your name, email address, phone number (if provided) and the content of your message.

Legal basis: pre-contractual steps at your request or our legitimate interest in responding to general enquiries – Article 6(1)(b) or (f) GDPR.

Customer accounts

If you create a customer account, we process registration and contact details, the information needed for sign-in, and the order history available in your account. The account makes managing your purchases easier.

Legal basis: providing account features at your request – Article 6(1)(b) GDPR. Information we are required to retain by law may remain stored even after your account is closed.

Newsletter and marketing for existing customers

We send product news and other marketing emails using Shoptet E-mailing in two ways:

• Voluntary subscription: if you subscribe to our newsletter, we use your email address on the basis of your consent under Article 6(1)(a) GDPR. You can withdraw your consent at any time.
• Existing customers: we may send you information about our own similar products based on our legitimate interests under Article 6(1)(f) GDPR, but only where permitted by Slovak electronic communications law, including the requirement to offer you a free and easy way to opt out when we collect your contact information and in every marketing email.

You can unsubscribe using the link in any marketing email or by contacting eshop@allforfighters.eu. You may object to marketing based on legitimate interests at any time.

Website analytics and online advertising

We use Google Analytics 4 to analyse website traffic. We may also use Google Ads and Meta services, including Meta Pixel, to measure and evaluate advertising performance. Some tags are managed using Google Tag Manager. These services may process online identifiers, device information, website visits, viewed products and shopping events.

Essential cookies are used to keep the store running. We ask for your consent under Article 6(1)(a) GDPR to process personal data through optional analytics and marketing cookies. See Section 6 for details.

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3. Who may receive your personal data?

We share personal data only to the extent necessary for the relevant purpose, including with the following recipients or categories of recipients:

• Shoptet – website operation, order management and email marketing;
• payment service providers, including Shoptet Pay and banking services – payment processing;
• DPD, Packeta and Slovenská pošta (Slovak Post) – shipment delivery according to the selected delivery method;
• Google – analytics, advertising and the email services we use;
• Meta – measuring and evaluating Facebook and Instagram advertising, where the relevant tracking is permitted;
• accounting, technical or legal service providers – where necessary for our operations or legal obligations;
• public authorities – where disclosure is required by law.

Depending on the service, these recipients may act as processors on our behalf or as independent controllers of personal data.

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4. Is personal data transferred outside the European Economic Area?

When using certain Google or Meta services, personal data may be processed in or transferred to countries outside the European Economic Area, including the United States. Where such transfers take place, they must be based on an applicable European Commission adequacy decision or appropriate safeguards under the GDPR, such as Standard Contractual Clauses. You can request further information about the applicable safeguards using our contact email address.

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5. How long do we keep personal data?

• Enquiries not followed by an order: generally no longer than 6 months after our last communication, unless there is a reason to retain the data longer.
• Order information: for the duration of contract performance and subsequently as required by applicable laws or for the necessary protection of legal rights.
• Accounting documents: generally for 10 years following the year to which they relate, in accordance with Slovak accounting law.
• Complaints and legal claims: while the matter is being handled and for as long as required by law or necessary to protect legal rights.
• Customer accounts: while the account is in use or until it is closed; legal retention requirements for order information continue to apply.
• Consent-based newsletter: until consent is withdrawn or the newsletter service ends. Records of consent may be kept for the period required by law.
• Marketing to existing customers without separate consent: only for the period allowed by law, which under Slovak electronic communications law is no more than one year after the end of the contractual relationship, unless you opt out sooner.
• Cookies: according to the type of cookie and your consent preferences; information in analytics and advertising services may be retained according to those services' settings.

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6. Cookies and your choices

We use three main categories of cookies:

• Essential cookies: required for website functionality, the shopping cart, sign-in and remembering your consent preferences. These cannot be disabled using our cookie banner.
• Analytics cookies: help us understand traffic and improve our store. They are used mainly in connection with Google Analytics 4, subject to the relevant consent.
• Marketing cookies: help measure advertising effectiveness and, where applicable, personalise advertisements. They may be used with Google Ads and Meta Pixel, subject to the relevant consent.

You can accept or reject optional cookies, or change your preferences at any time through our cookie banner. To review your choices, select Cookie settings. You can also read the privacy policies of Google and Meta.

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7. What are your rights?

Subject to the conditions set out in the GDPR, you have the right to access your personal data, request corrections or erasure, restrict processing, request data portability and object to processing based on legitimate interests. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal. You have the right to object to direct marketing at any time.

To exercise your rights, contact eshop@allforfighters.eu. If you believe that your personal data is processed unlawfully, you may lodge a complaint with the Slovak Office for Personal Data Protection or seek other legal remedies.

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8. Automated decision-making and updates

We do not make solely automated individual decisions in the course of processing orders that produce legal or similarly significant effects. If you allow marketing technologies, their providers may use information to personalise advertising or create advertising audiences.

We will update this Privacy Policy if our processing practices or the services we use change.

Last updated: 15 October 2026

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